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Decisively Digital
book

Decisively Digital

by Alexander Loth
July 2021
Intermediate to advanced
400 pages
9h 2m
English
Wiley
Content preview from Decisively Digital

Chapter 3Patrick Kirchgäßner: Making Invaluable Pools of Information Accessible and Searchable

Photograph of Patrick Kirchgäßner, senior product manager, Highspot.

Patrick Kirchgäßner, senior product manager, Highspot

Source: Patrick Kirchgäßner

In his current role, Patrick is building an analytics platform that includes self-serve reports, powerful data visualizations, and raw data exports for the business customers of Highspot's sales enablement solution. He has led ecommerce businesses and is developing a real estate lead acquisition platform leveraging chatbots and social ads. In prior roles, Patrick has built consumer apps in the multimedia and entertainment space, where he had to rely on data to drive product improvements.

Alexander: You are senior product manager at Highspot. What is your mission?

Patrick: Highspot is an enablement solution focused on improving the performance of customer-facing teams. I'm spending my time building the analytics engine that gives our customers the data to create better content and improve rep behavior.

Alexander: How should business models evolve to survive and thrive in an increasingly digital world?

Patrick: More so than ever, 2020 has shown us that businesses that can adapt and evolve quickly are resilient to unforeseen or sooner-than-expected change in the environments that surround them. To be successful in the digital world, businesses need to understand the metrics that make them tick, leverage ...

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Publisher Resources

ISBN: 9781119737285Purchase Link