
(F39)_Job:01-40630 Title:RP-Designing the Editional Experience
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001-224_40630.indd 37 1/24/14 6:58 PM
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ELEMENTS: ANATOMY
14. Subscription tools
Dedicated readers of multiple publica-
tions often subscribe to them through
electronic feeds. A feed reader works
much like email: bringing in content
from multiple sources and show-
ing whether they have been read or
not. Subscribing can be especially
helpful to readers who want to stay
informed, regardless of whether your
publication posts often or sporadically.
Not having the tools visible doesn’t
prevent someone from adding the link
to their feed reader, but having them
there does ...