
(F39)_Job:01-40630 Title:RP-Designing the Editional Experience
#175 Dtp:160 Page:202
001-224_40630.indd 202 1/24/14 7:08 PM
202 DESIGNING THE EDITORIAL EXPERIENCE
TEXT
Case Study: Anorak
WEBSITE: ANORAKMAGAZINE.COM
FREQUENCY: FIVE TIMES A YEAR
FORMAT: PRINT
LOCATION: LONDON
EDITOR: CATHY OLMEDILLAS
CREATIVE DIRECTORDESIGNER:
CATHY OLMEDILLAS
PUBLISHER: THE ANORAK PRESS
YEAR FOUNDED: 2006
The word anorak began as an Inuit
term for protective, weatherproof
outwear. Somewhere down the line,
due to the garment’s ubiquity among
trainspotters, it got appropriated
into British slang to mean a hobbyist
or nerd. Founder Cathy Olmedillas
reclaimed the disparaging ...