March 2014
Beginner
224 pages
9h 21m
English
Content preview from Designing the Editorial Experience
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(F39)_Job:01-40630 Title:RP-Designing the Editional Experience
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64 DESIGNING THE EDITORIAL EXPERIENCE
TEXT
Case Study:
BuzzFeed
WEBSITE: BUZZFEED.COM
FREQUENCY: CONTINUOUSLY
FORMAT: WEBSITE, IOSANDROID APPS
LOCATION: NEW YORK
EDITOR: BEN SMITH
VP OF PRODUCT: CHRIS JOHANESEN
FOUNDERPUBLISHER: JONAH PERETTI
YEAR FOUNDED: 2006
Anyone publishing news or content
of any kind on the web in 2013 had to
look at the BuzzFeed phenomenon
and ask themselves, “How do they do
it?” And by “it” we mean hit six-digit
site traic numbers daily and create
sponsored content that its readers
unquestioningly want to engage ...
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