
(F39)_Job:01-40630 Title:RP-Designing the Editional Experience
#175 Dtp:160 Page:56
001-224_40630.indd 56 1/24/14 6:58 PM
56 DESIGNING THE EDITORIAL EXPERIENCE
TEXT
Production
While design is often confused with craft, most design is not
craft. Most design is communication to other people who make
the things that are designed. However, this does not relieve
the designer from the responsibility of knowing how things
are made, and the best way to know how they are made is to
make them. Only a designer who truly understands the craft
of what is being designed can truly be a key communicator
and collaborator in the production process.
Production var