
(F39)_Job:01-40630 Title:RP-Designing the Editional Experience
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74 DESIGNING THE EDITORIAL EXPERIENCE
TEXT
Paul Ford
Content Strategist,
Writer, Programmer
Time is an essential element in all
editorial experiences, but particularly
online. How long will it take a reader
to digest a story or a slideshow or a
video? How quickly will it load? How
long is that piece of content’s shelf life?
How long will it take the author to cre-
ate that post in the first place? And for
how long will its container be relevant
or will it need to be rebuilt?
Issues of time can be maddening, but
they don’t seem to ...