March 2014
Beginner
224 pages
9h 21m
English
Content preview from Designing the Editorial Experience
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(F39)_Job:01-40630 Title:RP-Designing the Editional Experience
#175 Dtp:160 Page:206
001-224_40630.indd 206 1/24/14 7:08 PM
206 DESIGNING THE EDITORIAL EXPERIENCE
TEXT
Case Study: WAX
WEBSITE: READWAX.COM
FREQUENCY: BIANNUAL
FORMAT: PRINT
LOCATION: BROOKLYN, NEW YORK
FOUNDERSCREATIVE DIRECTORS:
DAVID YUN, AERIEL BROWN, ZAK KLAUCK
YEAR FOUNDED: 2011
WAX is a magazine for urban surf-
ers, a niche that perhaps you never
knew existed and hadn’t considered
reading about. That’s just part of the
delight of discovering this biannual
that has the intimate feeling of a zine
but the high aesthetic values of a fine
art journal. Whether or not you’re
part of the ...
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