Disciplined Entrepreneurship: 24 Steps to a Successful Startup

Cover image: Marius Ursache

Cover design: C. Wallace

This book is printed on acid-free paper.

Copyright © 2013 by Bill Aulet. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

Adaption of figure [“Bowling Alley Market Development” (p.38)] and brief quote from pp. 22-3 from INSIDE THE TORNADO by GEOFFREY A. MOORE. Copyright 1995 © by Geoffrey A. Moore Consulting, Inc. Reprinted by permission of HarperCollins Publishers.

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