Disciplined Entrepreneurship: 24 Steps to a Successful Startup

PREFACE

THIS BOOK IS DESIGNED as an integrated toolbox for first-time and repeat entrepreneurs so that they can build great enterprises based on new innovative products. Serial entrepreneurs with deep experience in a particular field or industry will also find this 24-step guide useful to more efficiently bring products to market.

As an entrepreneur, I have found many sources to be helpful, from books to mentors, and most of all, my own experiences. However, I have not found a single source that pulls everything together and does it well.

Many of the books I have found are excellent and have great material, including: Geoffrey Moore's Crossing the Chasm, W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy, Brian Halligan and Dharmesh Shah's Inbound Marketing, Steve Blank's Four Steps to the Epiphany, Eric Ries's The Lean Startup, Ash Maurya's Running Lean, and Alex Osterwalder and Yves Pigneur's Business Model Generation. These are valuable books and I will reference many of them in this book. However, they are focused in depth on a few key points without providing the more fulsome roadmap that I have felt appropriate when teaching my students at the Massachusetts Institute of Technology (MIT) and in my other workshops. I believe that each is an important tool at the right time during product conception, development, and launch, but what was needed was a toolbox that contained ...