STEP 22
Define the Minimum Viable Business Product (MVBP)
IN THIS STEP, YOU WILL:
- Integrate your assumptions into a systems test, consisting of the minimal product that a customer will still pay for.
The previous two steps have focused on testing individual assumptions. In this step and the next, we will develop and test what I am calling the Minimum Viable Business Product (MVBP). The MVBP combines your most important key individual assumptions into one integrated product that can be sold. The MVBP sets you up to test the most important overarching assumption that integrates the rest—that customers will pay for your product. As mentioned in the previous step, the Lean Startup definition ...
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