August 2013
Beginner
288 pages
6h 44m
English
Content preview from Disciplined Entrepreneurship: 24 Steps to a Successful StartupBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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STEP 7
High-Level Product Specification
IN THIS STEP, YOU WILL:
- Create a visual representation of your product.
- Focus on the benefits of your product created by the features and not just the features.
Defining the High-Level Product Specification at this time ensures that it is more focused on your target customer and also that everyone agrees on what “it” is.
We are already at Step 7 and only now beginning to outline what your product will look like. So far, you have tightly defined your customer, what they need, and how they will use what you want to sell them, even though the actual details of the product are still rather fuzzy. That all starts to change now. You will start by creating a general definition of the product. You will continue to learn more and to refine this product definition over the remaining 24 Steps.
Traditionalists would argue that this step is coming too late in the process, but if you start by defining the product rather than learning about your customer, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.