August 2013
Beginner
288 pages
6h 44m
English
Content preview from Disciplined Entrepreneurship: 24 Steps to a Successful StartupBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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GLOSSARY
adjacent market A new market that you can easily enter from the market you are currently in; requires its own persona.
beachhead market The first market your business sells in.
business A viable organization created to achieve a goal that does not depend on outside charitable contributions.
cash-flow positive When the cash received by the company exceeds the cash that is paid out in a particular month.
competitive position How well you meet your customer's top two priorities compared to any existing or likely competition, including the status quo for the customer.
Core The central element to your business that gives you a sustained advantage over your competitors.
follow-on market A market you enter after gaining significant market share in the market you are currently in, which for this book will be the beachhead market. Either an adjacent market buying the same application as the beachhead market, or an additional application for your current persona.
gross margin The difference between revenue and marginal costs for your product. Expressed as a percentage, so a 20 percent gross margin means your revenue from each unit of product is 20 percent higher than your cost of making a unit of a product.
innovation A new-to-the-world idea or invention that gets commercialized, either by an existing business or through starting a new business. It may be technology, process, business ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.