August 2013
Beginner
288 pages
6h 44m
English
Content preview from Disciplined Entrepreneurship: 24 Steps to a Successful StartupBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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INDEX
A
Acquisition of paying customers, 150–156. See also Cost of Customer Acquisition (COCA); Lifetime Value (LTV) of an Acquired Customer
and budgeting/purchasing authority, 153
in consumer vs. B2B environments, 153
mapping the process for, 151–152
mechanical water filtration systems example, 154–155
time factors in, 153
Adidas, 63
Advertisers, 165
Advertising, as Sales Process, 197
Advertising business model, 169
Advocacy/sale mode, 143
Advocates, 141
AdWords, 9
Aggregate sales, 207
Alsa (footwear company), 63
Ameresco, 171
Amie Street, 172
Anderson, Howard, 168
Android, 71
Annual revenue, 60
Apple, 8, 9, 71, 124, 127, 165, 201
Application (of product):
obtaining information on, 34
at SensAble Technologies, 38
Artificial Intelligence Laboratory (MIT), 36
ASICS, 63
“As-is” state, 106
Assets:
complementary, 35
Associated Gas Energy, 211–212
Automation, 210
Average time to market, 107
Avon, 210
B
Bada, 64
Balsamiq® Mockups, 97
Baseball Buffet:
High-Level Product Specification at, 95–97
Bauer, Steve, 127
Beachhead market(s), 42–47, 255
defined, 263
Persona for. See Persona for beachhead market
at SensAble Technologies, 45–46
and Total ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.