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Disciplined Entrepreneurship, 2nd Edition
book

Disciplined Entrepreneurship, 2nd Edition

by Bill Aulet
April 2024
Beginner to intermediate content levelBeginner to intermediate
400 pages
10h 44m
English
Wiley
Audiobook available
Content preview from Disciplined Entrepreneurship, 2nd Edition

STEP 2Select a Beachhead Market

A diagrammatic representation of the chart with representing one two and three. The flag is placed in two stages with a skeleton symbol.

In This Step, You Will:

  • Analyze your top 4–10 market opportunities and choose one to pursue.
  • Further segment that market to determine your Beachhead Market.
A diagrammatic representation of the one critical area of attack. A dog says that hungry dogs hunt best. It mentions a person who chases two rabbits, neither a Romanian proverb nor

Selecting a Beachhead Market is part of the critical process of narrowing your focus and attention to one critical area of attack.

Why This Step, and Why Now?

It is crucial to start the process with a focus on a singular target customer. You do not have a lot of resources or time, so you must focus your efforts to gain early victories and then build off this progress. By choosing a well‐defined Beachhead Market, it will make all of the steps that follow much more efficient and effective because you will have great focus.

Let's Get Started

In Step 1, Market Segmentation, you built a matrix based on your PMR on your top 4–10 market segments. Now, select just one market opportunity from the matrix to pursue as your Beachhead Market; ignore the other markets.

Almost all first‐time entrepreneurs find that, ignoring market opportunities is difficult and even painful. They doggedly hold on to the idea that more markets increase their odds of success and that they are best off hedging their bets until one market takes off.

In fact, the opposite is true. Such thinking will decrease your ...

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Publisher Resources

ISBN: 9781394222513Purchase Link