Analyze your top 4–10 market opportunities and choose one to pursue.
Further segment that market to determine your Beachhead Market.
Selecting a Beachhead Market is part of the critical process of narrowingyour focus and attention to one critical area of attack.
Why This Step, and Why Now?
It is crucial to start the process with a focus on a singular target customer. You do not have a lot of resources or time, so you must focus your efforts to gain early victories and then build off this progress. By choosing a well‐defined Beachhead Market, it will make all of the steps that follow much more efficient and effective because you will have great focus.
Let's Get Started
In Step 1, Market Segmentation, you built a matrix based on your PMR on your top 4–10 market segments. Now, select just one market opportunity from the matrix to pursue as your Beachhead Market; ignore the other markets.
Almost all first‐time entrepreneurs find that, ignoring market opportunities is difficult and even painful. They doggedly hold on to the idea that more markets increase their odds of success and that they are best off hedging their bets until one market takes off.
In fact, the opposite is true. Such thinking will decrease your ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month, and much more.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.