STEP 23Show That “The Dogs Will Eat the Dog Food”

A diagrammatic representation of the chart represents numbers twenty-two, twenty-three, twenty-four, . Number twenty three is highlighted.

In This Step, You Will:

  • Develop a dashboard of key metrics to track once your MVBP is available and with customers.
  • Determine in a quantitative manner the level of engagement and adoption rate of your customer.
  • Develop metrics that indicate the level of word of mouth your MVBP is creating among customers.
A diagrammatic representation of two dogs excited by seeing fabulous untested dog food. It mentions the thought of two dogs as Ewww!, and Noooo.

Now that you have launched your product, you have something you have not had before: real marketplace feedback on how the customer is receiving your product. The customer is the final arbiter of your success.

Why This Step, and Why Now?

Numbers don't lie. Entrepreneurs have an ability to create great passion for a vision, but now is the time for reality, to show concrete evidence that your product, and specific features of it, are succeeding. Qualitative information and conceptual logic are not sufficient. You do this step now because you finally have the MVBP and you need to validate it before moving forward.

Let's Get Started

In this step, you make sure you are grounded in not your conceptual understanding but in the verifiable facts on the ground. You will now take your Minimum Viable Business Product (MVBP), put it in front of your target customer, and test whether this integrated system of assumptions will be ...

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