Disciplined Entrepreneurship, 2nd Edition

WHAT ELSE?Beyond the 24 Steps

It Never Ends

Congratulations on making it through the full 24 steps of this book—for the first time. You are now trained to do it again and again. And the good news is that it gets easier and more fun each time.

The great singer and songwriter Bob Dylan wrote, “He not busy being born is busy dying.” Success in business always has an expiration date on it. The question is how do you build into your business and products the process of being born over and over again. That comes from repeating the 24 Steps because, as Figure 25.1 summarizes, success is increasingly temporary.

Figure 25.1: Success always has an expiration date, so you must keep innovating and entrepreneuring.

It is clear when you look at the arc of history that change is coming at a faster and faster pace. Adaptation to change is becoming a survival skill. This is what entrepreneurship offers and the skill set to do this is embodied in these 24 steps. You won't just survive change; you will thrive in change. This is what we call being “antifragile,” using the term coined by Nassim Nicholas Taleb.¹

But all of this being said, the 24‐step framework by itself does not make a successful business. You should be aware there are other dimensions that we did not have enough time and ...