April 2024
Beginner to intermediate
400 pages
10h 44m
English
It is time to revisit your Follow‐on Market TAM and develop a Product Plan so that your product is not just an island but the start of a great business.
Putting together a growth strategy allows your team to have a plan for greatness. You have built a solid foundation for winning your Beachhead Market with the first 23 steps but now you want to expand your business and increase your impact, as was always the goal. You have not achieved your goals if you simply win the Beachhead Market, because it will be the first of many victories for you. You laid out the general plan for greatness in Step 14 and now you are adding more details on how to execute your plan. It should be noted that even though this is the last step in the 24 ...