September 2024
Intermediate to advanced
600 pages
15h 28m
Spanish
Content preview from Diseño de interfaces, 3ª edición
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Capítulo 5. Estilo visual y estética
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"Nunca subestimes el poder de la belleza".
El diseño visual es algo más que "revestir una interfaz de usuario"; el diseño visual y el look-and-feel, bien hechos, pueden hacer que un producto digital destaque. El lenguaje visual utilizado en cualquier interfaz transmite la actitud y el espíritu de tu marca, y se erige como un avatar de la misma a través de varios puntos de contacto. El diseño visual puede hacer o deshacer la usabilidad de un producto y la confianza en tu marca.
En 2002, un grupo de investigación descubrió algo interesante. El Proyecto de Credibilidad Web de Stanford se propuso averiguar qué hace que las personas confíen o desconfíen de los sitios web. Gran parte de lo que descubrieron tenía un sentido intuitivo: la reputación de la empresa, el servicio al cliente, los patrocinios y los anuncios ayudaban a los usuarios a decidir si un sitio web era creíble.
Pero el factor más importante -el número uno de su lista- era el aspecto del sitio web. Los usuarios no confiaban en los sitios que parecían de aficionados. Los sitios que se esforzaban por crear un aspecto agradable y profesional avanzaban mucho más entre los usuarios, aunque éstos tuvieran pocas razones para confiar en el sitio.
Lo que era cierto entonces lo es ahora; tener buen aspecto importa.
La verdadera belleza es la combinación de la forma física y ...
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