7Culture CheckMoments That Matter and Moments of Truth
Any discussion of organizational change needs to include at least one fundamental question: What's the FROM and TO? We want to change from what to what?
The “from what” part of that question is what we want to discuss in this chapter. Of course, you can assess an organization's current condition on many dimensions: What is the attrition rate; what is our conversion rate from offer to acceptance; what learning and development challenges do we have; and so on.
What we want to focus on are some aspects of the culture. We have two fundamental concepts you need to know. They will become part of your regular vocabulary when discussing your organization as it relates to EXD.
Moments That Matter
What is your organizational culture in the first place? One major aspect of that culture is what we discussed in Chapter 5—the Employee Value Proposition. As you will recall, that is the combination of pay, benefits, work environment, career and learning opportunities, policies, and other elements that an organization offers in exchange for employees working there.
We also mentioned in Chapter 2 that it's common for people to say: “We already focus on employee experience” when what they mean is they have a few things in place like a survey, or employee onboarding.
“Moments that Matter.” That term refers to moments you design and execute, or that have spontaneously happened and then have become traditions.
We have a term for certain ...
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