8Three FrameworksA Structure for Achieving Meaningful Design
We've discussed how Employee Experience Design is not a thing you plug in and turn on, but mainly a mindset, ways of working, and a different way of organizing what was the HR function. We also just talked about how to get a handle on some aspects of your culture by understanding both Moments that Matter and Moments of Truth.
Now it's time to talk about some ways you can begin to improve that culture. By the end of this chapter, you will have a strong handle on the many important processes and tools at your disposal as you co‐design elements of your employee experience.
The Importance of Design
In Chapter 1, we talked about how “Employee Experience” has been around since 2013, when it was born at Airbnb, and how EXD is significantly different. That one word of “Design” makes such a difference. It’s why we as consumers love how some products delight us in how they work so intuitively and effectively.
The Design Brief
When designers are asked to take on a new project, the first thing they do is look for—or create—a design brief. This is a mandatory starting point of any design challenge. It is critical to the success of designing something new, because it lays out the boundaries that the team needs to work within.
It may be tempting to think that “action takers” don't waste time on creating documents, and how they should “get going with the real work” instead. That would be a mistake that could turn into a disaster: ...
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