Employee Experience Design

9The Double DiamondA Proven Design Method

As we said in Chapter 1, on one level, the concept of Employee Experience Design is so very simple: Design with, not for, your employees.

If you get that concept tattooed somewhere prominent so that you apply it regularly, you'll be ahead of most organizations. Our goal for this book is to support you in those efforts, by making it as easy as possible for you to get going with EXD projects. After all, we promised that EXD can mean less on your plate, not more.

One way to have less on your plate is to have a tested and proven way of approaching projects. We've already made progress in that direction: The PREP Framework lets you identify many promising areas for applying employee experience design. The design brief then gives you a structure for talking with others about what a project might look like and how it would benefit the organization.

You're now ready for the next step—equipping yourself with a surprisingly powerful tool.

Let's say you're a designer for a major company. Let's say that you have a whole staff of designers, even. Here's the problem: No matter how design oriented your company is, you have to deal with people who have no experience in design. Maybe the CEO has a finance background, and maybe the entire C‐suite has no design background. How do you create a system that allows both designers and non‐designers to look at a problem, discuss it, and make contributions to the solution?

That was the challenge facing the British ...