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Employer Branding, 2nd Edition
book

Employer Branding, 2nd Edition

by Waldemar Stotz, Anne Wedel-Klein
February 2014
Intermediate to advanced
226 pages
9h 9m
German
De Gruyter Oldenbourg
Content preview from Employer Branding, 2nd Edition
14.9 Martin Bauer Group (the nature network®) 197
Bedingt durch unternehmensexterne Einflussfaktoren erkannte man das Erfordernis, sich mit
dem Thema Employer Branding zu beschäftigen. Ein internes Projektteam, an dem der Per-
sonalleiter, der Vorsitzende des Betriebsrats und ein Mitarbeiter aus dem Bereich Öffentlich-
keitsarbeit teilnahm, startete im Sommer 2008 unter externer Leitung dieses Projekt.
Aus dem umfassenden Employer Branding-Konzept sind im Folgenden einige einzelne
Komponenten aufgeführt, die sich als besonders wirksam herausgestellt haben.
14.9.2 Werte als Basis der Unternehmenskultur
Werte sind die Grundlage des Familienunterne ...
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Publisher Resources

ISBN: 9783486735833