Skip to Content
Employer Branding, 2nd Edition
book

Employer Branding, 2nd Edition

by Waldemar Stotz, Anne Wedel-Klein
February 2014
Intermediate to advanced
226 pages
9h 9m
German
De Gruyter Oldenbourg
Content preview from Employer Branding, 2nd Edition
4.1 Funktionen und Wirkungsbereiche aus Arbeitgebersicht 29
ches gegeben wird, stets nach innen sowie nach außen zu halten ist. Die Werte, die über das
Versprechen emotional aufgebaut und kommuniziert werden, müssen realisierbar und glaub-
würdig sein. Es muss das gelebt werden, was versprochen und damit erwartet wird, das heißt:
es muss authentisch sein. Ein Markenversprechen wirkt, selbst wenn es nur einmal gebro-
chen wird, als negativer Multiplikator. Damit werden Maßnahmen zum Employer Branding
konterkariert.
Im Rahmen der Rekrutierung und der langfristigen Entgeltentwicklung zieht eine starke
Arbeitgebermarke Kosteneinsparungsmöglichkeiten ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

A Five-Step Guide to Improving Your Employer Brand

A Five-Step Guide to Improving Your Employer Brand

Kimberly A. Whitler, Richard Mosley
The Employee Experience

The Employee Experience

Tracy Maylett, Matthew Wride, Kerry Patterson
Hiring Greatness

Hiring Greatness

David E. Perry, Mark J. Haluska
What Successful Project Managers Do

What Successful Project Managers Do

W. Scott Cameron, Jeffrey S. Russell, Edward J. Hoffman, Alexander Laufer

Publisher Resources

ISBN: 9783486735833