February 2014
Intermediate to advanced
226 pages
9h 9m
German
Content preview from Employer Branding, 2nd Edition
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10.2 Die Analyse 81
Zur Visualisierung des Employer Branding Prozesses empfiehlt sich das im Folgenden dar-
gestellte Ablaufschema. Es besteht aus fünf Ebenen: der Analyse, der Planung, dem HR-
Audit, der Umsetzung und der Evaluation. In diesem Kapitel werden die beiden erstgenann-
ten Ebenen beschrieben. Den Themen HR-Audit, Umsetzung und Evaluation sind jeweils
eigene Kapitel (11–13) gewidmet.
Die Erfahrungen des Autorenteams zeigen deutlich, dass in der Praxis bereits mit dem Start
der ersten Ebene Fehler gemacht werden, deren Folgen den gesamten Prozess beeinträchti-
gen, im schlimmsten Fall sogar scheitern lassen. Ein interdisziplinäres Projektteam ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.