February 2014
Intermediate to advanced
226 pages
9h 9m
German
Content preview from Employer Branding, 2nd Edition
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7.7 Beispiele für Diversity Management 53
nehmensinitiative Charta der Vielfalt hat einen umfassenden Diversity-Ansatz, der ethnische
Herkunft, Religion, Geschlecht, sexuelle Orientierung, Alter und Behinderung umfasst. Mit
einer Vielzahl von Veranstaltungen – unter anderem Wettbewerben, Workshops und Konfe-
renzen – wurden zum Beispiel bis Ende 2008 bundesdeutsche Unternehmen und Institutio-
nen darüber informiert, wie sie erfolgreich das Potential von Migranten nutzen können.
Während die Privatwirtschaft den Wert von Diversity für die effektivere Erreichung der
Unternehmensziele durch die leistungssteigernde Nutzung von Individualität und Unter- ...
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