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Employer Branding, 2nd Edition
book

Employer Branding, 2nd Edition

by Waldemar Stotz, Anne Wedel-Klein
February 2014
Intermediate to advanced
226 pages
9h 9m
German
De Gruyter Oldenbourg
Content preview from Employer Branding, 2nd Edition
15 Weitere Unternehmensbeispiele
Auf der Fachmesse Zukunft Personal in Köln wurden im Herbst 2008 Unternehmen ausge-
zeichnet, die Employer Branding als langfristige Investition in Ihre Mitarbeiter betrachten
und eine Strategie entwickelt haben, die weit über das kurzfristige Shareholder Value Denken
hinausgeht.
Der War for Talents war schon vor zehn Jahren ein Thema. Dennoch reagieren viele Unter-
nehmen noch nicht darauf, sagte Thomas Sattelberger, Personalchef der Deutschen Telekom,
der den Preis gemeinsam mit dem ehemaligen Bundesarbeitsminister Wolfgang Clement
überreichte.
Leere Personalmarketingformeln allein reichen jedoch nicht aus, um Kandidaten anzuziehen,
ergänzte Wolfgang Clement. Von Mitbewerbern absetzen könnten sich Unternehm ...
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Publisher Resources

ISBN: 9783486735833