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Employer Branding, 2nd Edition
book

Employer Branding, 2nd Edition

by Waldemar Stotz, Anne Wedel-Klein
February 2014
Intermediate to advanced
226 pages
9h 9m
German
De Gruyter Oldenbourg
Content preview from Employer Branding, 2nd Edition
14.9 Martin Bauer Group (the nature network®) 201
Tools wie die Fahrtgemeinschaften-Platform oder das bunte Brett für Verkäufe, Veranstal-
tungstips etc. geht.
14.9.7 Externe Kommunikation
Personalimagekampagne „Entdecke Deine grüne Seite“
Um potentielle Mitarbeiter adäquat anzusprechen, entwickelte die Abteilung Human Re-
sources zusammen mit dem Bereich Corporate Design und der Agentur Publicis Pro ein
Konzept für eine Personalimage-Kampagne, die das Ziel hat, die Martin Bauer Group als den
Arbeitgeber zu positionieren, der sie ist. Dabei verbindet sie Markenwerte wie Natürlichkeit
und Nachhaltigkeit mit dem Wertesystem der Zielgruppe. Es ...
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Publisher Resources

ISBN: 9783486735833