CHAPTER 1

WHAT IS ENGAGEMENT – AND WHY DOES IT MATTER?

Introduction

To say that we’re living in uncertain times is to understate the case. Who could have foreseen some of the dramatic political upheavals and global events that have taken place since the Millennium? Or the discrediting of some of our most visible business leaders and the dramatic closure of several major corporations? Or that social media, designed to connect dispersed populations, would become a tool for mobilizing social protest to unseat governments and topple autocratic leaders? Who would have thought that the credit-fuelled economic model of globalization would implode, revealing the shakiness of supposedly ‘rock-solid’ banks?

Many of yesterday’s ‘certainties’, ‘facts’ and ...

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