CHAPTER 10

ENGAGEMENT IN TOUGH TIMES

If employee engagement can be a challenge even in good times, it is all the more at risk in today’s tough economic climate. As Ben Willmott, senior policy advisor at the CIPD, says:

In the current environment, there is evidence that people are under increasing pressure in the workplace, that there’s a growing trust deficit between people at the bottom and the top of organizations. You’ve also got the squeeze on incomes, with people either having their pay frozen or receiving pay rises that are less than the rate of inflation. Against that backdrop, it’s difficult to build engagement. (CIPD Employee Outlook, June 2009)

For downsizing ‘survivors’, working life can be tough. It’s not just a question of adjusting ...

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