140 Engineering Ethics: An Industrial Perspective
beginning of this chapter. The False Advertising statute for California is
given here:
Division 7 General Business Regulations
§ 17500. False or misleading statements generally
It is unlawful for any person, firm, corporation or association, or any
employee thereof with intent directly or indirectly to dispose of real or per-
sonal property or to perform services, professional or otherwise, or anything
of any nature whatsoever or to induce the public to enter into any obligation
relating thereto, to make or disseminate or cause to be made or disseminated
before the public in this state, or to make or disseminate or cause to be made
or disseminated from this state before the public in any state, in any newspa-
per or other publication, or any advertising device, or by public outcry or
proclamation, or in any other manner or means whatever, including over the
Internet, any statement, concerning that real or personal property or those
services, professional or otherwise, or concerning any circumstance or matter
of fact connected with the proposed performance or disposition thereof,
which is untrue or misleading, and which is known, or which by the exercise
of reasonable care should be known, to be untrue or misleading, or for any
person, firm, or corporation to so make or disseminate or cause to be so
made or disseminated any such statement as part of a plan or scheme with
the intent not to sell that personal property or those services, professional or
otherwise, so advertised at the price stated therein, or as so advertised. Any
violation of the provisions of this section is a misdemeanor punishable by
imprisonment in the county jail not exceeding six months, or by a fine not
exceeding two thousand five hundred dollars ($2,500), or by both that impris-
onment and fine. (California, 2005)
As already discussed earlier, stability problems began to surface
during the Bronco II’s 1981 design phase and 1982 verification phase.
The design goals to “reduce rollover propensity” and “respond safely
to large steering inputs which are typical of accident avoidance or
emergency maneuvers” could not be met during this project. In 1981,
Ford engineers suggested five proposals to increase Bronco II stability.
Adopting proposals three, four, or five would have caused the schedule
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