Entrepreneurial Finance,
Crowdfunding, and Language
Considering language a relevant strategic instrument that entrepreneurs
and managers can use to seek external resources, this book investigates and
discusses whether and under which conditions language strategies can facili-
tate entrepreneurs’ social support and legitimation as well as access to external
resources.
This book systematically integrates language into the entrepreneurial finance
literature and develops a new and more comprehensive framework that relates
crowdfunding to language strategies. Therefore, readers will comprehend how
language choices, frames and narratives influence companies’ ability to secure
social and financial support, and therefore sustain the development of thei ...