In dex
Note: Page locators in bold and italics represents tables and figures, respectively
Endnotes are indicated by the page number followed by “n” and the note number
e.g., 91n2 refers to note 2 on page 91.
abstract language use 25
alliances 67
arrogance in language 97
audiences, expectations of 70
backers 24, 98
behaviour, deplorable 70
bilingual speakers 40, 49; Estonian/
Russian 31
Breusch-Pagan Lagrange Multiplier test 43
business angel investors 26, 69
business descriptions, written 28
cartoon analysis 80
CAT scanner 99
causation words 27
CEOs, Machiavellianism and narcissism 96
Chan, C R 27, 28
cognitive appeal 28
colour recognition 6
common language use 8, 13
communication: aective tone 27;
non-verbal 12–13; tools 90
company performance reports 32
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