110 Language and legitimacy dynamics
innovativeness and creativity, a willingness to embrace novel ideas, and
upcoming developments in their areas of application. Such a novelty-propensity
attitude may inspire innovative firms and actors to foresee venture opportun-
ities for collaboration, thus eventually creating a fruitful network of know-
ledge and idea flow and possibly raising opportunities for such ventures to
create value and grow. In addition, by employing a vocabulary that is socio-
environmentally oriented, entrepreneurial ventures may stimulate the interest
of several stakeholders, such as governments and institutional partners, eliciting
their acceptance while simultaneously calling for their collaboration on
projects – for example, ...