Entrepreneurial Finance, Crowdfunding, and Language

10 Language in organisation

influence employees’ and managers’ interpretations of new organisational real-

ities and how language choices influence idea interpretation and conception,

decision-making, and organisational performance.

2.2 Language and sense-making in organisations

The choice between a uniform functional language or diverse languages steers

individual and collective understandings of new – exogenous or endogenous –

organisational realities and thus has implications for organisational performance.

The process through which people make sense of new realities by interpreting

cues from the environment and exchanging provisional understandings to

create new meanings is described as sense-making (Gioia & Chittipeddi, 1991;

Maitlis & Ch ...