Reflections for future research 111
Specifically, we investigated the impact of incorporating elements of future-
reference framing, economic and socio-environmental orientation, and nar-
cissistic personality traits in the language used by these ventures. Future
research, building on our work, should focus on other key language features.
For example, considering language structure, we know that languages with a
grammatical structure that entails discrimination related to gender may impact
firms’ innovation output in general. Understanding the mechanisms underlying
this relationship may provide entrepreneurs with tools to create a venture which
calls for a rebalance of such gender disequilibrium triggered by language and to
determine positive e ...