PROLOGUE
Why I Wrote This Book
Itâs the dirty secret of todayâs entrepreneurial economy: being excellent, and even being well known and respected in your field, just isnât enough.
The internet and our globalized economy have given us the possibility of reaching millions of people, working on our own terms, and enjoying unlimited income potential. But for too many professionals, thatâs just not been the reality. Instead, we live in a world where âsuccessâ has increasingly been decoupled from income. In the course of my travels, Iâve run across way too many top-notch professionals who are excellent at what they do, yet struggle to earn what theyâre worth. You can be talented and well regarded, but unless youâre very deliberate ...
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