PROLOGUE

Why I Wrote This Book

It’s the dirty secret of today’s entrepreneurial economy: being excellent, and even being well known and respected in your field, just isn’t enough.

The internet and our globalized economy have given us the possibility of reaching millions of people, working on our own terms, and enjoying unlimited income potential. But for too many professionals, that’s just not been the reality. Instead, we live in a world where “success” has increasingly been decoupled from income. In the course of my travels, I’ve run across way too many top-notch professionals who are excellent at what they do, yet struggle to earn what they’re worth. You can be talented and well regarded, but unless you’re very deliberate about the choices ...

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