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CHAPTER 9

Leverage Your Platform by Creating an Online Course

For many entrepreneurs, creating an online course is a natural step toward extending your reach and impact. But as some have learned the hard way (myself included), creating and launching a course can be a real learning process.

In this chapter, I’ll share stories of successes—and failures—from which you can derive a number of key lessons, including the importance of understanding what your customers want; testing your assumptions; listening to your audience; crafting a compelling narrative; surveying your audience; launching a pilot; pricing your course (including at premium levels); ...

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