CHAPTER 7
Develop Your Audience by Blogging and Vlogging
No matter where you are on your entrepreneurial path, creating a blog or video blog (“vlog”) to develop your following may be a smart idea. Perhaps you’re just starting out, and crafting a highly visible, profitable blog is your dream—an end in itself. Or maybe you see blogging as just one piece of a larger plan that includes a book rollout, coaching business, and live events. Either way, at some point, blogging or vlogging will likely be part of your journey to monetize.
It was for Stefanie O’Connell. Like many twenty-somethings with a dream, O’Connell moved to New York to become a Broadway ...
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