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CHAPTER 4

Become a Coach or a Consultant

Stories of internet millionaires have become folklore in our culture, so it may seem almost old-fashioned to propose making money through hands-on coaching or consulting work. But even if you eventually aspire to leverage your talents online, I’ll argue that in order to understand your audience’s needs—and to be sure your advice really works—it’s important to begin with traditional (often in-person) consulting activities, whether that’s working one-on-one with an executive to help her develop leadership skills, crafting a company’s social media plan, advising a business on implementing its new HR policy, ...

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