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CHAPTER 3

The Courage to Monetize

Building up the courage to monetize can be a challenge. What if no one wants your product? Or if people complain that you’re overpriced? Or call you a sellout for charging at all? All of that can, and likely will, happen. But you can’t help others with your insightful advice or great product or service if you can’t keep yourself in business. Charging what you’re worth is key to creating the long-term impact you desire.

In this chapter we’ll look at how to begin monetizing your business. It starts with gaining confidence about the value you bring to the table; focusing on the right metrics; overcoming some common ...

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