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Toyota president Akio Toyoda meets the press to apologize for his firm's quality problems. He says, “I am deeply sorry for any accidents Toyota drivers have experienced.”

6

Controls and Control Systems: What Gets Measured Happens

Management Live

Resiliency and Forrest Gump

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YOUR CHAPTER TAKEAWAYS

  1. Understand how and why managers use the control process.
  2. Identify types of controls used by managers.
  3. Describe useful control tools and techniques.

Growing up in the Deep South, Forrest Gump (Tom Hanks) is no stranger to adversity. Despite bullying about his learning disability and close relationship with his mother, Gump develops as a runner and parlays this into an opportunity to play football at the University of Alabama.

During the Vietnam War, Gump is wounded while saving soldiers, including his dying friend Bubba. He receives the Medal of Honor from President Kennedy.

Instead of retiring after the war on a military pension, Gump capitalizes on another opportunity. He learns how to play ping pong during his recovery and gets to take part in a sports exchange to improve diplomatic relations with China. Following his world tour, he returns to the United States to make good on a promise to start the Bubba Gump Shrimp Company—named for his war-time friend.

Gump's positive outlook, ...

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