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Facebook Era, The: Tapping Online Social Networks to Market, Sell, and Innovate, 2/e by Clara Shih

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Foreword

I’ve been a florist since 1976, when I opened my first retail flower shop in New York City. Today 1-800-FLOWERS. COM is a $700-million-dollar company selling flowers, confections, and gifts in more than 40 countries.

We are not in the technology industry. However, technology has always been a key to our success. Rather than fearing or avoiding new technologies, we have embraced them to continually redefine our industry, establish a competitive advantage, and, most importantly, make it easier for customers to do business with us. This has happened time and again, first with toll-free numbers, then with the Internet, and today with Facebook and mobile applications— what Clara calls the “social Web.”

We were originally called 1-800-FLOWERS ...

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