July 2010
Beginner
368 pages
10h 37m
English
book
Facebook Era, The: Tapping Online Social Networks to Market, Sell, and Innovate, 2/e
by Clara Shih
Content preview from Facebook Era, The: Tapping Online Social Networks to Market, Sell, and Innovate, 2/e
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Contents
Part I Why Social Networking Matters for Business
Facebook Versus Twitter and LinkedIn
Identity, Sharing, and Influence on the Social Web
The Importance of Being Customer-Centric
3 How Relationships and Social Capital Are Changing
New Modes of Communication on the Social Web
Supplementing Offline Networking with Online Interactions
Creating New Value from Network Effects
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.