Facebook Marketing For Dummies, 4th Edition

Chapter 16

Ten Common Facebook Marketing Mistakes (and How to Avoid Them)

In This Chapter

Using a profile or group to market your business

Making posting errors

Selling too much or too little

Ignoring fans

Just because you’ve created a Facebook Page for your business doesn’t mean that you won’t make mistakes. Of course, mistakes aren’t necessarily bad if you can learn from them, but it’s always good to avoid mistakes in the first place! Many common mistakes have to do with not understanding how people use Facebook. For example, you shouldn’t use a Facebook profile to market your business — profiles are for people. Other mistakes involve unwittingly making a bad impression — such as being too pushy.

In this chapter, I discuss ten of the most common mistakes that you should avoid on Facebook.

Stop Thinking like a Traditional Marketer

You’d think that social media would have changed the one-size-fits-all marketing approach that’s been so pervasive since the Industrial Revolution. But it hasn’t.

Facebook, and most social media for that matter, is still viewed as a free e-mail list to ...