Facebook Marketing For Dummies^®, 4th Edition

Visit www.dummies.com/cheatsheet/facebookmarketing to view this book's cheat sheet.

Table of Contents

Introduction

About This Book

Foolish Assumptions

Conventions Used in This Book

What You Don’t Have to Read

Part I: Getting Started with Facebook Marketing

Part II: Building Your Facebook Presence

Part III: Engaging with Your Customers and Prospects on Facebook

Part IV: Marketing beyond the Facebook Page

Part V: The Part of Tens

Icons Used in This Book

Where to Go from Here

Part I: Getting Started with Facebook Marketing

Chapter 1: Marketing in the Age of Facebook

What Is Facebook and Why Is It So Popular?

Understanding the Marketing Potential of Facebook

Leveraging the power of word-of-mouth marketing

Marketing tools for all kinds of businesses

Understanding Why Your Business Needs a Facebook Page

Attracting new fans that are friends of customers

Changing first-time customers into repeat customers

Chapter 2: Researching and Understanding Your Target Audience

Defining Your Target Audience

Understanding the marketing funnel

Understanding the ladder of engagement

Defining who your best customers are

Selecting demographic criteria for your target audience

Using personas to give your target audience personality

Researching Target Audiences with Facebook’s Ad Tool

Chapter 3: Developing a Facebook Marketing Plan

Understanding the Power of Word-of-Mouth on Facebook

Understanding What to Include in Your Marketing Plan

Developing Your Value Proposition: ...