July 2020
Intermediate to advanced
208 pages
4h 21m
English
Achievement Drive, 24, 158, 191
Action, 3–4
DWYSYWD (Do What You Say You Will Do), 48
to take control of next steps, 40–41
on unique ideas, 136
(See also Call to action)
Active elimination, 48
Adams, Douglas, on email, 104
Adding value:
with email messages, 108
finding ways for, 180
with text messages, 115
Amazon, 56
Amazon Prime, 56
Angelo, Ivan, on texts, 114
Aniston, Jennifer, on scripts, 146
Apple, 111
Aristotle:
on excellence, 196
on habits, 161
Ash, Mary Kay, on personalization, 61
Assumptions:
in personalizing, 68
in using texts, 117
Attention, 105
Attitude:
caring as action versus, 3–4
palms up vs. palms down, 20–21
Attribution theory, 179
Avoiding elimination, 45–52
by eliminating ...