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Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit
book

Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit

by Jeff Shore
July 2020
Intermediate to advanced content levelIntermediate to advanced
208 pages
4h 21m
English
McGraw-Hill
Content preview from Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit

11

Email Follow-Up

Email can be a powerful follow-up tool or a colossal waste of time. Learning how and when to use email successfully will help you shorten the buying cycle.

EMAIL HISTORY

In the early 1990s, the options available to send clients reports, data, and various bits of useful information were limited. Basically, you could send via costly overnight courier or deal with messy and difficult-to-read fax transmissions.

Along came email, swooping in like a hero with a cape. Email allowed us to dramatically increase the speed of communication, even if it meant waiting for our dial-up modem to connect. We could send quick notes and provide important information at the touch of a button.

Can you recall the early days of email? Specifically, ...

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Publisher Resources

ISBN: 9781260462678