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Follow-Up Scripts
With the strategy and structure of the call now in place, it is helpful to have some “jump starts” to help plan for the most effective conversations.
TO SCRIPT OR NOT TO SCRIPT
Should you script out your messages so that you can gain the efficiency of a “write it once, do it a thousand times” strategy?
On the one hand, there is a compelling argument for crafting your follow-up message one time perfectly and then simply cutting and pasting thereafter. You don’t want to have to strain your brain for just the right words for every email interaction. I like the idea of starting with the perfect phrasing and then adjusting it as you go along.
On the other hand, scripts sound like . . . well . . . scripts. We all know when someone ...
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