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Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit
book

Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit

by Jeff Shore
July 2020
Intermediate to advanced content levelIntermediate to advanced
208 pages
4h 21m
English
McGraw-Hill
Content preview from Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit

12

Text Message Follow-Up

The immediacy of texting makes it an outstanding follow-up tool. The annoyance of texting makes it dangerous. Use it wisely and you’re golden. Use it foolishly and it will cost you sales!

A NEW COMMUNICATIONS OPPORTUNITY

At the turn of the century we barely knew what texting was. And those who understood the technology at all had to become proficient at the good old multi-tap (tapping keys repeatedly until the desired letter came up). For most, sending a text message was laborious and inefficient.

Still, the technology had its advantages, particularly for those who just didn’t like making phone calls. Texting gained momentum throughout the early years of the century.

Two events occurred in 2007. First, Apple introduced ...

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Publisher Resources

ISBN: 9781260462678