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Text Message Follow-Up
The immediacy of texting makes it an outstanding follow-up tool. The annoyance of texting makes it dangerous. Use it wisely and you’re golden. Use it foolishly and it will cost you sales!
A NEW COMMUNICATIONS OPPORTUNITY
At the turn of the century we barely knew what texting was. And those who understood the technology at all had to become proficient at the good old multi-tap (tapping keys repeatedly until the desired letter came up). For most, sending a text message was laborious and inefficient.
Still, the technology had its advantages, particularly for those who just didn’t like making phone calls. Texting gained momentum throughout the early years of the century.
Two events occurred in 2007. First, Apple introduced ...
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