September 2024
Intermediate to advanced
390 pages
10h 23m
Spanish
Content preview from Fundamentos de la visualización de datos
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Capítulo 29. Contar una historia y exponer un argumento
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La mayoría de las visualizaciones de datos se realizan con fines de comunicación. Tenemos una idea sobre un conjunto de datos, y tenemos un público potencial, y nos gustaría transmitir nuestra idea a nuestro público. Para comunicar nuestra idea con éxito, tendremos que presentar al público una historia significativa y emocionante. La necesidad de una historia puede parecer inquietante a los científicos e ingenieros, que pueden equipararla a inventarse cosas, darles un giro o exagerar los resultados. Sin embargo, esta perspectiva pasa por alto el importante papel que desempeñan las historias en el razonamiento y la memoria. Nos emocionamos cuando oímos una buena historia, y nos aburrimos cuando la historia es mala o cuando no hay ninguna. Además, cualquier comunicación crea una historia en la mente del público. Si nosotros mismos no proporcionamos una historia clara, nuestro público se inventará una. En el mejor de los casos, la historia que se inventen será razonablemente parecida a nuestra propia visión del material presentado. Sin embargo, puede ser, y a menudo es, mucho peor. La historia inventada podría ser "esto es aburrido", "el autor está equivocado" o "el autor es incompetente".
Tu objetivo al contar una historia debe ser utilizar hechos y razonamientos lógicos para que tu público se interese y se emocione. ...
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